The work, the evidence and what changed.

01

CircleDNA

Organic traffic 50K → 150K sessions per month

Source: SEMrush · 6-month engagement

Starting point

The site started at 50,000 organic sessions a month, with one of ten target keywords in the top ten.

What changed

The programme introduced citation tracking and a schema audit, then shipped FAQ and product schema alongside answer-first rewrites for key pages.

Result

After six months, traffic reached 150,000 monthly sessions and seven of ten target keywords ranked on page one.

The chart illustrates the delivery shape; the six-month traffic outcome is the confirmed result.

02

Mil Design

Search impressions up 195%, with new non-brand visibility

Source: Google Search Console · Ongoing since March 2025

Starting point

The account began with a compact search footprint: 1.73K impressions, 78 clicks and visibility largely concentrated on branded searches.

What changed

Continuous on-page and content optimisation expanded coverage from brand terms into the non-brand interior-design category.

Result

Impressions increased to 5.11K and the account began appearing for broader category queries such as interior design Malaysia.

The broader keyword set is still maturing, so CTR and average position are shown as in-progress rather than as a finished win.

03

TigerCampus

848K impressions during active SEO; visibility fell 83% after the work paused

Source: Google Search Console · Same 28-day period, year over year

Starting point

During active work, the account recorded 848K impressions, 1.11K clicks and an average position of 7.1.

What changed

The engagement was paused, creating a direct before-and-after view of what happened to search visibility without continuous optimisation.

Result

In the comparable window after the pause, impressions declined to 143K and average position moved from 7.1 to 21.2.

04

MonstarX

Clicks up 24%, impressions up 51%, and cited in AI comparisons

Source: Google Search Console and Google AI Overviews · Last 3 months vs. previous 3 months

Starting point

MonstarX had steady page-one visibility but was rarely present in AI-generated answers when buyers compared it with alternatives.

What changed

The engagement automated the publishing pipeline, rebuilt the landing-page structure and focused the content on buyer sign-ups and comparison intent.

Result

Clicks increased from 355 to 441 and impressions from 1.78K to 2.69K. The brand also appeared by name in AI Overview comparison answers.

05

Darlie

Traffic up 55% in three months after a technical reset

Source: SEMrush and Google Search Console · 2020–2022 engagement, with current tracking

Starting point

The site began at roughly 6.2K monthly visits while Core Web Vitals and mobile page experience were becoming important ranking signals.

What changed

The foundation work covered Core Web Vitals, mobile optimisation, indexation cleanup and brand-term coverage.

Result

Monthly visits reached 9.6K by May, up 55% from March. Current tracking continues to show gains in clicks, impressions and average position.